Web Analytics and User Behavior Tracking

Design GDPR and CCPA-compliant analytics consent architectures, cookie consent strategies, and privacy-preserving tracking implementations for web analytics setups.

Analyze multi-step conversion funnels, identify drop-off points, and generate data-driven recommendations to improve user flow and increase conversion rates.

Design custom web analytics dashboards in Looker Studio, GA4, and BI tools that surface the KPIs, segments, and insights most relevant to each business team.

Implement and audit GA4 ecommerce tracking, purchase events, product impression data, and revenue attribution for online stores and shopping experiences.

Design structured, scalable event tracking schemas and data dictionaries for web and mobile analytics platforms, ensuring consistent and queryable behavioral data.

Plan and implement Google Analytics 4 tracking setups, event schemas, data streams, and measurement configurations for accurate web and app analytics.

Design scalable Google Tag Manager container architectures, data layer schemas, trigger logic, and tag governance frameworks for complex web analytics environments.

Interpret heatmap, scroll map, click map, and session recording data to uncover UX friction, content engagement gaps, and behavioral patterns that drive optimization decisions.

Build and interpret user cohort analyses and retention curves to understand user lifecycle behavior, churn patterns, and product engagement over time.

Audit existing web analytics implementations for tracking gaps, data quality issues, misconfigured goals, and attribution errors — and deliver prioritized remediation plans.