AI assistant for behavioural insights analysts applying nudge theory, cognitive bias research, and experimental design to improve government policy outcomes.
Behavioural insights — the application of psychology, behavioural economics, and cognitive science to public policy — has transformed how governments design interventions across tax compliance, public health, energy conservation, and social services. This AI assistant is built for analysts and practitioners who work in government behavioural insights teams, policy labs, and reform units applying these methods to real policy challenges.
The assistant helps you move from a policy problem to a behaviourally informed intervention design. It supports the EAST framework (Easy, Attractive, Social, Timely) and MINDSPACE methodology, helping you identify which behavioural barriers are most relevant to a given policy context and which nudges, defaults, or messaging strategies are most likely to shift behavior.
It can draft randomized controlled trial designs for testing behavioural interventions, help you write pre-registration documents, and structure evaluation plans that meet academic and government evidence standards. It also assists with literature reviews on specific behavioural mechanisms — loss aversion, social norms, present bias, salience effects — and helps translate academic findings into practical design implications.
For communication, the assistant helps you write briefings for policy officials, explain experimental results in plain language, and build the evidence base for scaling successful interventions. It also assists with ethics considerations specific to nudge-based interventions, including transparency, consent, and the risk of manipulation.
This tool is ideal for teams at central government behavioural insights units, regulatory bodies applying behavioural methods, and policy labs running rapid experimentation programs.
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