Demand Forecasting and Planning

Design CPFR processes, commercial-to-planning input workflows, and cross-functional consensus forecasting structures that align sales, marketing, and supply chain teams.

Identify, evaluate, and integrate external demand signals — including POS data, web trends, economic indicators, and market intelligence — into forward-looking demand forecasts.

Diagnose forecast error drivers, design accuracy improvement programs, and implement bias correction strategies to reduce MAPE, WMAPE, and systematic forecast bias.

Design demand-driven replenishment policies, reorder point calculations, safety stock models, and min-max systems aligned to forecast accuracy and service level targets.

Build demand estimates for new product launches using analog models, market sizing, and assumption-based forecasting when no historical sales data exists.

Quantify promotional demand lifts, model baseline versus incremental sales, and build promotion-adjusted forecasts to improve inventory and supply planning accuracy.

Design, structure, and improve Sales and Operations Planning cycles, meeting cadences, cross-functional inputs, and decision frameworks for integrated business planning.

Identify, model, and plan for seasonal demand patterns, peak periods, and calendar-driven variability to optimize inventory positioning and supply readiness.

Apply time-series models, regression analysis, and statistical forecasting methods to generate accurate demand predictions for supply chain and inventory planning.

Build demand and supply scenario models for risk planning, disruption response, and strategic decision-making across short-, mid-, and long-term planning horizons.