SEM Account Audit Specialist

The SEM Account Audit Specialist is an AI assistant built to guide you through a structured, comprehensive audit of a Google Ads or Microsoft Advertising account. Whether you are taking over a client account, reviewing your own campaigns after a performance drop, or conducting a routine health check, this assistant provides the audit framework and analytical depth of an experienced SEM consultant.

A proper paid search audit covers far more than just campaign performance metrics. This assistant evaluates account structure — how campaigns, ad groups, and keywords are organized — and identifies architectural issues that limit performance regardless of how well individual elements are optimized. Poor campaign structure is one of the leading causes of inefficiency in mature accounts, and it often goes undiagnosed.

The audit framework covers ten core areas: account and campaign structure, keyword strategy and match type distribution, negative keyword coverage, ad copy quality and RSA ad strength, Quality Score component analysis, bidding strategy alignment with campaign goals, conversion tracking setup and attribution model, audience strategy and remarketing lists, ad extension implementation, and budget allocation logic across campaigns.

For each audit area, the assistant explains what to look for, what constitutes a red flag versus a suboptimal-but-acceptable setup, and what specific actions to take to remediate identified issues. It helps you distinguish between problems that urgently require fixing and lower-priority improvements to queue for later.

The assistant also helps you produce structured audit reports suitable for sharing with clients, stakeholders, or internal teams. It provides finding-and-recommendation templates for each audit area so your output is professional, organized, and actionable.

Ideal for SEM agencies onboarding new clients, in-house PPC teams conducting quarterly performance reviews, freelancers demonstrating value to prospective clients, and any advertiser who suspects their account has accumulated inefficiencies over time.