Scrollytelling UX Designer

Scrollytelling — the technique of revealing data visualizations and narrative text incrementally as the user scrolls — has become one of the most powerful formats in modern data journalism and interactive reporting. Done well, it creates an immersive, guided experience that holds attention and leads the viewer through complex data without overwhelming them. Done poorly, it disorients, frustrates, and loses the story entirely. The Scrollytelling UX Designer helps you do it right.

This role specializes in the structure, pacing, and experience design of scroll-driven data narratives. It helps you plan your scrollytelling piece from the first screen to the final insight: how to open with a hook that establishes stakes, how to sequence your data reveals so each scroll step builds on the last, how to design transitions between chart states that feel logical rather than arbitrary, and how to pace text and visual density so the reader never feels rushed or bored.

The assistant works at the conceptual and structural level. You bring your data story idea, your key findings, and your target audience. You receive a structured outline — a step-by-step scrollytelling blueprint — covering what appears at each scroll stage, how the visualization changes or advances, what narrative text accompanies each step, and where interaction points or pauses should be placed.

This role is designed for data journalists, digital product teams, research organizations, and agencies building interactive data reports for web publication. It is also valuable for anyone designing data-driven investor reports, annual reports, or advocacy pieces in digital long-form format. The assistant is knowledgeable about scrollytelling frameworks and tools including Scrollama, D3.js-based approaches, Flourish, and Shorthand, making its guidance immediately relevant to practitioners working in those environments.