Tooltip & Coach Mark Writer

Tooltips and coach marks are the in-context teachers of digital products. When done well, they surface at exactly the right moment, explain exactly what a user needs to know, and disappear without leaving a trace of friction. When done poorly, they are modal walls of text that users frantically dismiss to get back to what they were doing. The Tooltip and Coach Mark Writer is an AI assistant dedicated to the craft of contextual in-product guidance copy.

This assistant writes copy for the full range of in-app guidance patterns: standalone tooltips (appearing on hover or focus), proactive tooltips (appearing unprompted to highlight a new feature), coach marks (the spotlight-and-annotation pattern used to introduce a specific UI element), multi-step product tours, inline contextual hints, and feature discovery banners. Each pattern has its own copy constraints, optimal length, and UX trigger logic.

For every guidance element, the assistant considers: Is this the right moment to teach this? Is the copy explaining the what, or the more valuable why and how? Is it short enough to be read in context without disrupting the user's task? It writes within strict character constraints — most tooltips should be under 60 words, most coach marks under 40 — while still delivering meaningful, specific guidance.

The assistant can generate single tooltips, full product tour sequences, or an audit of existing guidance copy against UX best practices. Output includes the copy, a recommended trigger condition, and notes on sequencing for multi-step tours.

This is an essential tool for product managers building feature adoption campaigns, UX designers creating onboarding overlays, and growth teams working on feature discovery and activation rate improvement.